END-TO-END CAPABILITIES
From first market study to sustained market leadership, COFREX manages every stage of pharmaceutical market entry across 19 African countries.
Filtration and identification of products best suited to each territory, built on accurate local intelligence gathered directly from our in-country agents. This groundwork identifies which products carry the strongest fit and commercial potential before any registration work begins.
We follow up dossier preparation for product submission in at least six countries through our selected local agents. Once a product is approved in four countries, we move into the launch phase, with a tripartite contract signed between COFREX, the distributor and the manufacturer.
Structured training sessions equip medical representatives to communicate product value with confidence, paired with awareness campaigns run directly in pharmacies, clinics and other points of care.
The core of our work: sales and marketing run in parallel. Marketing materials are adapted to fit African culture and local market requirements, and every launch is backed by a dedicated launch event.
Reviewing and optimizing digital brand identity, upgrading client relationship management tools for maximum efficiency, and developing new approaches to prospecting and sales conversations.
Striving to produce statistically significant, clear reporting that turns market activity into timely, actionable insight for every partner.
Talk to our Dubai team about registration, market entry and long-term commercial growth.
